The FTC wants to strengthen COPPA to make it harder for companies to monetize kids' data

The Federal Trade Commission (FTC) is proposing changes to the Children's Online Privacy Protection Rule (COPPA) to make it harder for tech companies to track and monetize children's data. Some of the proposed changes include placing limits on how long companies can retain data they collect from minors and forcing parents to consent to, or opt out of, targeted marketing. COPPA has been around since April 2000 and currently requires some level of transparency from online services and websites. Be...